![]() List-Building ToolsĬurating your list of contacts is critical to successful email campaigns. You can even use the dual view to see the visual design of the email while you’re still editing the code. For greater user engagement, you can use Benchmark’s tools for creating automatic responses, surveys and polls within your campaign.Īdvanced users can take advantage of the code editor to create custom HTML for designing your emails to your exact specifications. ![]() You can make it more visually appealing by adding effects, stickers or a message over your images. When you build an email from one of the 200-plus templates, you can deliver a professional and attractive newsletter, regardless of your design experience level. ![]() Email Designerīenchmark’s drag-and-drop email designer offers different features that make it simple to create an eye-catching email. Tools like these are critical for knowing whether your messages are having the impact you intended. From there, you can break down different performance metrics, such as URLs clicked and a click map, or open rates by location. The platform organizes your campaign data in an easy-to-understand dashboard. Benchmark provides immediate email analytics on your campaigns as soon as they’re sent, with email metrics such as total recipients, opens, click-throughs, bounce rates and unsubscribes. We like the insight that Benchmark offers into each campaign. This is a valuable tool to ensure your messages are hitting the right marks. With Benchmark, you can test two different subject lines, delivery times or other elements with various test groups and send the better-performing campaign to your remaining subscribers. One of the most useful email marketing features in any marketer’s toolbox is A/B testing. Featuresīenchmark comes with many standard email marketing tools that help you boost subscriber engagement and improve your return on investment. The Facebook integration lets you put Benchmark’s email sign-up form right on your business profile so users can subscribe to your emails without leaving Facebook.īenchmark gives users both basic and advanced email editing tools to customize templates. Installing the Benchmark WordPress plugin lets you build an email list directly on your WordPress website and send emailed versions of your published blog posts. You can easily integrate over 300 other applications, including WordPress, Facebook, Google, Shopify, Slack, Etsy and Salesforce. Benchmark’s comprehensive image library makes creating visually appealing emails a breeze, too. The software includes more than 200 email templates, some of which are events tailored to specific industries and holidays, so it’s easy to find an option suitable for your campaign ideas. We were impressed with how simple it was to create a professional-looking email. When we tested Benchmark, we were able to create interactive and responsive emails with custom pictures, colors and content in minutes, using the drag-and-drop editor. Some of the other email marketing services we reviewed didn’t offer this level of insight into how to use each tool. Each included feature, such as contact management and automation tools, provides easy-to-follow step-by-step instructions, and the platform provides educational videos throughout the dashboard to shorten your learning curve. Ease of Useīenchmark is one of the easiest-to-use email marketing tools we examined. Some other email marketing services not only cost more but also lack the features included with Benchmark. We like that you get all of this for an affordable price. Benchmark also provides features such as A/B testing, campaign analytics, an email designer and list-building tools. It is an especially great option for small and midsize businesses that are looking for customizable templates and automation management for campaigns. Customer support 9.2/10 Why We Chose Benchmark as the Best Low-Cost Email Marketing Serviceīenchmark is our pick for the best low-cost email marketing service because it is robust yet has affordable plans to suit various levels of needs.
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